Closing a small business can be a heartbreak — putting one’s sweat and tears into the business — but sometimes it has to happen. When closing a small business, it is imperative that everything is taken care of in regard to financial information so that the IRS doesn’t come after [...]
Increase Profits by Focusing on Your Ideal Customer by Leva Duell Copyright © 2005 Targeting your customers is vital to your business success. Increase your profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers [...]
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I’m selling, creating an elevator or introduction speech, and also material for my website, brochures [...]
2005, Dorene Lehavi, Ph.D. Many professionals who don’t enjoy networking equate it with selling. I have heard many say, I’m a professional. I didn’t go to school to learn to sell and they didn’t teach it. It is a common belief that in order to get new clients professionals need [...]
(c) Tessa Stowe, Sales Conversation Pty Ltd. 2005 A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group. Why choose a target market? You need to decide [...]
Kathleen Gage Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It’s likely they are also seeking strategies to increase sales through obtaining key information. Regardless of the industry, almost everyone has heard or read arguments saying sales and marketing are separate, while at other times [...]
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and [...]
ADVERTISING CAMPAIGNS THAT GET RESULTS by Charlie Cook www.marketingforsuccess.com “Advertising doesn’t work.” I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn’t getting a good response to her radio ads, and the cost was killing her. But she knew her [...]